Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Sun Tzŭ c. 490 BC Litigation communications
Litigation is not to be conducted in the media but in courts of law. However, many trials attract media interest. This in turn can have a major impact on the organization’s image, reputation, customer relations and business in general, no matter the final outcome. Deciding when and how to communicate in a litigation environment can be crucial for a business as well as an individual. With years of experience, we can help you assess the situation and put together the related communications plan.
Crisis communications
No matter how well we conduct our business, unexpected events and crisis situations can take place. How to prepare for and manage these situations? How to communicate in crisis? We can help you have the appropriate plans in place and to communicate effectively when time is of essence.
Our Services
Copyright Confero Consulting 2008
Issues management and corporate communications
How to manage the public side of issues important to the business? How to best formulate related messages and achieve desired penetration? How to prepare for and conduct media interviews in a professional manner? Whether you need proactive or corrective action or want to ensure proper planning, we can help develop the right messages and communications strategies and manage their execution where needed. We also advice clients on the most effective way of structuring their overall corporate communications function.
Internal communications
Effective internal communications helps align employees with company mission, goals and values and enhances motivation and pride in business. Information gaps are always filled; if need be with idle speculation or counterproductive rumors. While internal and external communications have to be fully aligned, public media is not the right source for employees to learn important company news for the first time. We can help effectuate, align and position your internal communications, produce comprehensive reviews and plans or take corrective action.
Stakeholder relations and public affairs
How best to reach decision makers or other key stakeholders to help these make fully informed decisions impacting the business? How to formulate key messages so that they grab the interest and imagination of busy opinion leaders? We can develop a comprehensive strategic plan for reaching out to your key stakeholders, provide an extra resource in doing so and will integrate it into your overall communications strategy.
Change management and communications
The pace of change accelerates in business and overall society. This easily creates uncertainty and anxiety, drawing attention away from the business. How to manage change in a business environment and related communications? We can help you assess the related challenges and manage and communicate change, to accelerate the process and to overcome resistance.
Market intelligence and positioning
Looking into investing in or entering a new market and in need of market information, or specific market intelligence? How to publicly position yourself in relation to customers, competition and other stake holders, communicating your edge? We can help you obtain relevant information and to reach the right people when assessing your investment options and when positioning yourself in a new market.
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l ipublic relations
public relations corporate communication
corporate social responsibility
crisis communication media relations
market intelligence issues management
