Quality Hunt Started for Finnair and Helsinki Airport
(Warsaw 24.10.2011) Finnair and Helsinki Airport have introduced seven new Quality Hunters for the second season of the program that started in 2010 as a part of the airline's ongoing commitment to improve its service proposition. The seven appointees were selected from over 2000 applicants from all over the world. An additional 8th Quality Hunter will still be selected from the ranks of the people who participate in the online discussion about quality.
Finnair and Helsinki Airport introduced their new Quality Hunters Yuval Golan, Mette Frøkjær Hansen, Mirva Lempiäinen, Tomas Spohn, Sanjoo Malhotra, Françoise Lin and Asami Nagai in a press conference in Helsinki on October 20th. The seven Quality Hunters will fly as of that day for six weeks on Finnair from Helsinki Airport to destinations throughout Europe, Asia and the United States. They will observe flight operations and service with the aim of improving customers' travel experience and will be reporting on their observations and development ideas via the website www.qualityhunters2.com.
The Quality Hunters, Season 2 initiative is designed to encourage anybody who has comments, questions or suggestions for the Quality Hunters, Finnair or Helsinki Airport to participate in the online discussion either through the program website, or other social media channels. All ideas will be considered. To encourage constructive participation, an 8th Quality Hunter will be chosen from the online participants by the Quality Hunters, to travel for the last week of the project.
“Together with Helsinki Airport we want to improve customer satisfaction in an interactive way that is relevant for the way we communicate today”, said Antti Nieminen, Marketing Innovations Director at Finnair. “Our goal is to continuously develop our service and to offer our customers peace of mind as well as care and attention at every stage of their journey.”
“The second season of the Quality Hunters is a natural extension of the long cooperation between Helsinki Airport and Finnair and our joint service development”, said Johanna Metsälä, Customer Experience Manager at Helsinki Airport. “We want to engage in an open discussion on improving air travel, with anyone who wants to voice their opinion”, she continued.
This year each of the Quality Hunters is assigned a special category to pay particular attention to. Yuval Golan, an Israeli living in Rome and the public's favourite candidate with with 2 256 votes will be covering the “Socializing” category. Mette Frøkjær Hansen from Aarhus, Denmark, will be covering the "Services" category. Mirva Lempiäinen, a Finnish national living in New York City will cover the "On the Move" category and will also be visiting Warsaw. Tomas Spohn, a German from Berlin, will cover the “Entertainment” category. Sanjoo Malhotra from Stockholm, Sweden, will cover “Food and Drink”. Françoise Lin from Paris, France will cover “Business Travel” and Asami Nagai from Tokyo, Japan will cover the “Shopping” category.
Find out more about the Quality Hunters and follow their blogs at www.qualityhunters2.com.
For a link to press images, please visit “For Media” at www.qualityhunters2.com.
Finnair Plc
Communications
Helsinki Airport
Communications
Further information:
Johan Puotila, Managing Director, Confero Consulting, tel. +48 22 460 51 37, info@conferopr.com
Quality Hunters, Season 2: www.qualityhunters2.com
Finnair on Facebook: www.facebook.com/finnair
Finnair on Twitter:
http://twitter.com/finnair
Finnair Group website: www.finnairgroup.com
Finnair press material:
www.finnair.com/gallery
Helsinki Airport on Facebook:
www.facebook.com/helsinkiairport
Helsinki Airport on Facebook:
www.facebook.com/helsinkiairport
Helsinki Airport on Twitter:
www.twitter.com/helsinkiairport
Helsinki Airport website:
www.helsinkiairport.fi
Helsinki Airport press material:
www.helsinki-vantaa.fi/presskit
