Newly appointed Quality Hunters take off on their travels with Finnair

Newly appointed Quality Hunters take off on their travels with Finnair

(Warsaw 4.10.2010) Finnair’s global search for independent advisors came to a close with the announcement of the newly appointed Quality Hunters at Helsinki Airport today. The four appointees were rigorously selected from over 5,200 applications from 89 countries submitted over a one-month period.

Finnair introduced their new Quality Hunters, Christina Lund Sorensen, Ella Marshall, Warren Singh-Bartlett and Wolfgang Wagner, at a press conference in Helsinki today. Their work of assessing flights, airports and destinations begins today as they depart on itineraries which will cover destinations in Europe, Asia and the US over the next two months. Finnair has appointed the Quality Hunters as part of its ongoing commitment to continuously improve its service proposition.

In addition to reporting their findings to Finnair as its independent advisors, from today, the Quality Hunters will be sharing their thoughts and experiences with the public through their personal blogs on the Rethink Quality website at www.finnair.com/rethinkquality. Readers who comment on the blogs or vote for the Top Quality Hunter at the end of the two-month period will gain the chance to win intercontinental flights for two between Europe and Asia with Finnair.

Writer, photographer and reporter Christina Lund Sorensen is from Copenhagen. She reported on the Indonesian elections for Danish TV and was the last Danish journalist to remain in the Red Zone during the Bangkok protests last May. In addition to reporting on politics and current events, Christina has also covered lifestyle topics.

Ella Marshall is a journalist and editorial assistant with an academic history in fashion as well as a first class degree in journalism. She has gained experience in a variety of media and currently works as a freelance journalist for DesignHotels.com. She has also been a contributor to the Guardian, NYLON, and other publications. She lives in London.

Born in Pakistan to English and Indian parents, Warren Singh-Bartlett has worked as a teacher in Japan and as a journalist in China. He now lives in Beirut where his work involves writing for publications such as the New York Times and Aishti magazine as well as for television documentaries and features.

Wolfgang Wagner studied in Germany and France and attended Harvard Business School. After working as a consultant for 13 years, he shifted to private equity investment. He has been married for 21 years and is father to two teenage children. A frequent traveller for both work and leisure, he currently lives outside of Munich.

“We are pleased at the overwhelming response to our call for applicants for the Quality Hunter post and are satisfied with the high quality of the appointees” said Antti Nieminen, Marketing Innovations Director at Finnair Plc. “We will be paying close attention to the discussions between the Quality Hunters and visitors to Rethink Quality and look forward to gaining valuable new insight into our customer’s expectations.”

Find out more about the Quality Hunters and follow their blogs on the Rethink Quality website at www.finnair.com/rethinkquality. For a link to press images, please visit the media section at rethinkquality.finnair.com/media.

Finnair Plc

Communications

For further information:

Finnair Media Desk tel. +358 9 818 4020 or comms@finnair.fi

Johan Puotila, Managing Director, Confero Consulting, +48 22 847 87 74 or info@conferopr.com

Rethink Quality: www.finnair.com/rethinkquality

Finnair on Facebook: www.facebook.com/finnair

Finnair Group website: www.finnairgroup.com