Finnair Plus launches Lifetime tiers for frequent flyers

(Warsaw 10.5.2012) The Finnair Plus program turns 20 years this year and to celebrate, Finnair is launching Lifetime tiers for its most loyal customers. Frequent customers who have reached Finnair Plus Lifetime Gold or Platinum tier membership can now enjoy Finnair Plus tier benefits that never expire.

When a customer reaches a Finnair Plus Lifetime tier, the tier locks in, leaving the benefits permanent. To reach the Finnair Plus Lifetime Gold tier, passengers need to accrue 3,000,000 Lifetime tier points, and for the Finnair Plus Lifetime Platinum, 5,000,000 Lifetime tier points.

Every flight taken with Finnair or other oneworld airlines is counted toward the total amount of Lifetime tier points. All tier points accrued since joining Finnair Plus are counted toward Lifetime tier points. Customers can check the status of their tier and award points on the Finnair Plus website.

“To celebrate the 20 year anniversary of Finnair Plus, we wanted to bring new elements to the program,” says Mikko Tuomainen, Head of Loyalty Programs. “Adding the Lifetime Gold and Platinum tiers seemed like a good way to give thanks to our most loyal customers.”

More information on Finnair Plus 20th anniversary special benefits to frequent flyers can be found at www.finnair.fi/plus.

Further information:

Head of Loyalty Programs, Finnair, Mikko Tuomainen, +358 50 393 2852, mikko.tuomainen@finnair.com

Finnair Media Desk, tel. +358 9 818 4020, comms@finnair.com

Photobank: http://gallery.finnair.com

Finnair blogs: http://blogs.finnair.com

Finnair on Facebook: www.facebook.com/finnair

Finnair on Twitter: www.twitter.com/finnair

Finnair Group website: www.finnairgroup.com

Finnair Plus: www.finnair.fi/plus

Finnair is a boutique airline specialised in fast connections between Europe and Asia via Helsinki. The airline carries more than eight million passengers annually and flies to more than 65 destinations in Asia, Europe and the Americas.