Finnair introduces social check-in service

(Warsaw 20.3.2013) Finnair has introduced a new social check-in service that allows the passengers to link their Facebook profile with the seat map. When doing so, other passengers can see the passenger's Facebook profile and the passenger can see who else has checked in on the same flight, and where they are seated.

After completing check-in, the customer can tell his friends in his or her social networks where they are heading and their estimated time of arrival.

"Many people like telling their friends on Facebook where they are traveling. We wanted to make this a little bit easier and also add some value to the check-in process for those who want to see who they are traveling with and who are open to meeting new people," says Aku Varamäki,  Social Media Manager for Finnair. "We're proud to be front-runners in utilising social media and  making air travel more social."

The service only shows the customer's public Facebook profile and is only visible to the passengers on the same flight. Using the social check-in service is voluntary, and customers can also choose to travel "incognito" as before. Moreover, it is possible to disable the social check-in at any time, thus preventing other passengers from seeing the social network profile in conjunction with the seatmap.

In the first phase the service only includes Facebook but more social networks will be added later. The service was developed in partnership with Amadeus IT Group.

For more information, please contact:

Aku Varamäki, Social Media Manager, anna-kaisa.varamaki@finnair.com, +358 400 342 234

Jarkko Konttinen, VP, Marketing, jarkko.konttinen@finnair.com, +358 9 818 8805

Finnair Media Desk: comms@finnair.com, tel +358 9 818 4020

Photobank: https://gallery.finnair.com/

Finnair blogs: http://blogs.finnair.com/

Finnair on Facebook: www.facebook.com/finnair

Finnair on Twitter: www.twitter.com/finnair

Finnair Group website: www.finnairgroup.com

Finnair (www.finnair.com) is specialised in fast connections between Europe and Asia via Helsinki. The airline carries more than eight million passengers annually and connects 13 cities in Asia with more than 60 destinations in Europe. The airline, a pioneer in sustainable flying, operates a modern fleet and is the first airline named to the Leadership Index of the worldwide Carbon Disclosure Project. Finnair has also won Skytrax’s World Airline Award for Best Airline Northern Europe for the past three years running. Finnair is a member of oneworld, the leading quality airline alliance.